Progress in CSR
Corporate social responsibility is inherent in the DNA of Beter Bed Holding. Since 2010, this responsibility has been increasingly made more explicit by incorporating it into the vision and subsequently reporting on performance in this area. The company attempts to progress in the area of CSR every year.
In 2010 the vision for corporate social responsibility was launched: ‘In every country in which we operate, we intend to become the market leader in the 'value-for-money' segment in the bed and mattress market, in a socially responsible manner.’ The CSR principles are defined in more detail in the general code of conduct and are reflected in the company's culture (standards and values as well as conduct) that form the basis for the way Beter Bed Holding does business.
Beter Bed Holding reported on CSR extensively for the first time in 2011, in accordance with the GRI's G3 guidelines.
The company committed to the UN Global Compact Code in 2012. The ten principles contained therein are seamlessly incorporated into the code of conduct at Beter Bed Holding. Moreover, the company has set itself targets for the medium term.
The CSR report was modified in line with the fourth generation of the GRI guidelines in 2013. This especially affected the detailed report that is published in addition to the annual report (then: GRI index). In 2013, Beter Bed Holding also started to define visions for the wide range of topics under CSR. The first step towards improving prioritisation was also taken in the form of a materiality study in the sector.
In 2014, the organisation actively pursued dialogue with its stakeholders.
In 2015 Beter Bed Holding has set up the CSR steering group which is actively involved in CSR issues and CSR objectives. The tax policy has been explicitly formulated likewise.
In 2016 new medium-term objectives have been presented: quantitative objectives, qualitative objectives, good housekeeping. It has also been decided to manage the topics design for recycling and sustainable chain management more intensively. Following the stakeholders' desire to take more responsibility in the chain, it was decided to take the testing of sold products more and more into our own hands. Therefore the organisation has concluded a contract with TÜV/LGA.
The company will actively enter into a dialogue with stakeholders in the Netherlands and Germany in 2017. The dialogue will be conducted in small teams again, so that participants will all be heard.
The organisation will have a leading role in increasing the possibilities of a circular economy in the bed sector. For example, in cooperation with TNO Beter Bed Holding is actively investigating how to develop bed systems in the medium term based on a leasing concept by a monthly compensation to be paid by the customer.